The Biggest Marketing Lesson from Chipotle's 'Scarecrow' Video (and It's Not to 'Start with a Billion Dollars') - 5 views
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meganbos on 15 Sep 13Really great ad to watch!
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Sarah Jacobsma on 17 Sep 13I really enjoy watching Chipolte's advertisements. I think it will make consumers more aware of thinking about where their food actually comes from. It brings me back to the article we read about "our generation" -- millennials and Toms, a think a new trend is what companies can do for others and our environment beyond the purchase. Like Sarah said it created an emotional reaction out of me -- which is a great way to connect with consumers.
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Sarah Jacobsma on 17 Sep 13I really love this ad! I think more and more companies need to focus on where their food comes from as well as what they can do for others and not just the bottom line. This ad created an emotional reaction from me and has strengthened my connection with Chipolte. I think there is something to be said about companies who care about the environment as well as their consumers. I think as a society we are becoming more and more health conscious -- Chipolte is just ahead of the game.